HookRate

Is your hook good enough?

Score your hooks, compare them, and track your progress — powered by AI.

Join 500+ creators improving their hooks daily

0/500

Before

"Here's what I learned building my app"

34/100 — Weak hook, no tension
After

"I mass-deleted 10,000 lines of code. My app got faster."

89/100 — Strong hook, high curiosity

71% of viewers decide in 3 seconds whether to keep watching.
Make those seconds count.

How it works

1

Paste your hook

The first sentence of your video script — the one that stops the scroll.

2

Get your score

AI analyzes curiosity, tension, specificity and more. Score from 0 to 100.

3

Use the better version

Get 3 improved alternatives ranked by score. Copy, paste, post.

Everything you need to go viral

AI Hook Score

Get a score from 0-100 based on curiosity, tension, specificity, and emotional pull.

PRO

10 AI Rewrites

Get 10 hook alternatives in different styles: shock, curiosity, emotion, contrarian.

PRO

Hook Bank

Browse the highest-scoring hooks by niche. Filter by tech, fitness, food, business and more.

PRO

Niche Benchmark

See how your hook compares to others in your niche. Know if you're top 10% or bottom 50%.

PRO

Caption Generator

Turn your hook into a full caption for TikTok, Instagram, and LinkedIn. Ready to post.

PRO

Score History & Export

Track your hook scores over time. See your progress week by week. Export to CSV.

Simple pricing

MonthlyYearly

Free

$0/month

  • 2 analyses per day
  • Score 0-100
  • 3 improved alternatives
  • TikTok only
POPULAR

Pro

$4.90/month

  • Unlimited analyses
  • All platforms (TikTok, Reels, Shorts, LinkedIn)
  • A/B hook comparison
  • 10 AI rewrites per hook
  • Hook Bank — top hooks by niche
  • Niche Benchmark scoring
  • Caption Generator
  • Score history & trends
  • Export to CSV

Frequently asked questions